Use real customer feedback to discover how to delight and grow your audience of fans
This kit will help you create and conduct purposeful research interviews with your customers.
Using the Customer Love Story structure you will develop a systematic approach to understanding your customer's experience, giving you actionable insight on how to improve it for current and future customers.
Plan your research
Anyone can write a list of questions but it's a skill to design research that will give you actionable outcomes. You'll learn how to think about who to speak to and what you really want to know.
Interview your customers
Customer interviews are more than a nice chat over a cuppa. Learn what you need and how to show up to create a space where you can get curious about what your customers' have to share.
Make your action plan
Take a thoughtful and structured approach to deciding what insights you want to act on by considering your goals and the potential impact to your audience.
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Customer Love Story - Interview Kit
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- 1xCustomer Love Story Interview Kit£70-+
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